The main purposes of the association is to:

• Secure that the consumption of alcohol in Norway takes place lawfully, consciously and in controlled forms.

• Be a responsible part in Norwegian alcohol policy, and a supplier of competence knowledge in this field.

• Secure the members interests towards central authorities, politicians, The Vinmonopol and others.

The association will work to:

• Reduce border trade and smuggling by harmonising the level of alcohol-taxes on wine- and spirits in the Nordic countries.

• Strengthen the Vinmonopol role by meeting consumer demands to increase availability and no. of shops, more self service, and longer opening hours .

• Strengthen the reputation and framework of the wine- and spirits industry.

Some of the activities carried out by the Association:

• Continuous contact with central authorities, politicians, organisations and research institutions which influence Norwegian alcohol policy

• Organise conferences and political meetings

• Update of discussion papers and other documents/reports on public policy issues

• Newsletter with information regarding organisational activities and update on alcohol policy and market